In Region Inc.

Practical Solution Selling

The nature of selling has changed. The days when a sales person had more information than the customer are long gone.  The modern sales person has to become part of the customer’s search for a solution. The successful salesperson has changed roles from a provider of product information and a closer, to a trusted partner who provides a solution that meets the customer’s functional and business needs.

Practical Solution Selling is a methodology that helps the sales person to become that trusted partner. Its application will help manage complex business to business sales, where several buying influences are involved in group decision making. Practical Solution Selling augments the effectiveness of any sales system with a practical and systematic way to understand what every buying influence needs, offering solutions that fit those needs, while eliminating surprises and winning more business.

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Modesto Casas, Founder and President of In Region Inc., is the creator of Practical Solution Selling, which he has applied while exercising Sales, Marketing, Operational and Executive responsibilities to help entrepreneurial companies beat their larger competitors. When he is not teaching others how to sell, Modesto helps entrepreneurs from all over the world to overcome the complexities of their target markets and leverage their strengths to win business. He is multi-lingual and multi-cultural having lived in six countries.